Place Name Characteristic in the rating
TOP 10 Most Expensive Watch Brands for Men
one Rolex One of the most expensive watch manufacturers
2 Patek Philippe Best Design
3 Chopard Accuracy is the courtesy of the king of watches
four Nika Most Promising Brand
5 Tissot One of the most recognizable brands in Russia
6 Vacheron Constantine The ideal of luxury
7 Breguet The best combination of tradition and modernity
eight Audemars Piguet Constant pursuit of excellence
9 Cartier Impeccable style and taste
ten Blancpain Vintage World Market Supplier

Wristwatches have long been recognized as the most fashionable men’s accessory. The choice is huge: from the simplest budget models to real works of art worth more than one million dollars. Designers of such accessories have a wide scope for imagination. For example, the strap can be made from a variety of materials:

  • classic leather (matte, lacquered, patterned);
  • from precious metals (gold, platinum, silver);
  • with inlaid stones (diamonds, etc.).

Any man can choose a watch based on many criteria. One of the most important is cost. It is influenced by the material of manufacture, the presence of precious metals, the brand, etc. Modern manufacturers offer a variety of models from inexpensive to premium.

Men’s watches also differ in the type of mechanism:

  1. Quartz is the most accurate and expensive movement. His system is based on a quartz crystal. They can go off by 15 seconds per month. For expensive chronographs, this figure is reduced to 3 seconds. Batteries need to be replaced every few years.
  2. The electronic type differs from quartz only in the presence of a display and a microprocessor instead of a stepper motor. This type of watch is one of the most inexpensive and accurate.
  3. The mechanical type is considered a symbol of status rather than practicality. This is due to low accuracy rates (from +40 to -20 seconds per day). The mechanism of such watches is based on the action of a spring and gears, so they require periodic manual winding. The durability of these models depends on the materials of manufacture of the movement itself. An important advantage is that they do not require the use of batteries.

We settled on expensive brands representing the world’s most popular models.

IWC Schaffhausen

The Swiss company IWC Schaffhausen was founded in 1868. This premium watch manufacturer produces top class products with its unique designs. As befits a premium watch, the products of this brand are distinguished by their classic form and outstanding quality. The brand has been focused on the production of watches with the highest quality standards from the very beginning and has never changed this tradition.

Midnight Poetic Wish VCARO30K00

The most beautiful watch: VCARO30K00

Romantics and creative extraordinary personalities will surely like the handmade model Midnight Poetic Wish from the Poetry of Time series.

This watch, like the entire poetic line, is made of white gold, and with a miniature pattern on the mother-of-pearl of the dial, the watch has become the embodiment of dreams and fantasies.

The master of design house Van Cleef & Arpels put all his skill, love and soul into creating watches that make dreams come true.


Audemars Piguet

The manufactory opened in 1875. The founder is Jules-Louis Audemars and Edvard-Auguste Piguet, Audemars Piguet is not a mass manufacturer. The company produces about 36,000 luxury watches a year. The company is interesting because it created the first luxury steel sports watch, which in 1972 was named the Royal Oak. Later, in 1993, the brand created the first compact watch Royal Oak Offshore, which was also a success.

Butterfly Symphony VCARO44I00

Women’s watches from the «Poetry of Time» series are made of white gold and diamonds. But the original strap is made of alligator skin.

The dial depicts a wonderful tree, over which butterflies flutter. It is butterflies that show hours and minutes. With such a watch, every woman can plunge into the mysterious world of a magical forest, and feel like a forest princess or a nymph.


Jaeger LeCoultre

Switzerland is the birthplace of Jaeger LeCoultre watches. They are expensive, but at the same time their mechanism is very reliable and of high quality. Each piece of watch is subjected to different stages of processing, which made it possible to make them as resistant to shock as possible. A distinctive feature of the models is that their design is ingenious and complex. At the same time, they are durable and functional. Each element of the product is selected with great care.

most expensive shockproof watch brands

Midnight Planetarium VCARO4J000

The most beautiful watch: VCARO4J000

Men’s watches from Van Cleef & Arpels will be appreciated by lovers of space, and, perhaps, philosophers. The men’s watch is decorated with an original dial in the form of the solar system.

Designers combined the mysterious image of time with the infinity of outer space.

For each planet and sun, precious stones are selected according to the real color of the planets, and the realism of the «Universe on the hand» gives the movement of the planets with their inherent rotation speed in reality.

Space lovers will appreciate this model. Exactly the same way they will appreciate our article on the most-beauty about the most beautiful and unusual planets in the Universe.



Rolex is one of (if not the most) recognizable luxury watch brands. This is the most promoted and, as a result, desired by many brand. Rolex watches need no introduction — this brand is appreciated all over the world. The design of watches is timeless, their form and functionality are impeccable. In fact, the Rolex brand has British, not Swiss roots, which is still reflected in the classic design of this brand. Rolex is one of the world’s most influential brands according to Forbes. Rolex is the world’s largest luxury watch manufacturer. The factory produces 2,000 super-expensive watches a day.

Midnight in Paris WORC00L1

With this beautiful and elegant women’s watch, you can always contemplate the starry sky over Paris.

On the dial in the form of stars above the European capital there is a small rotating disk made of aventurine — dark blue. A piece of a meteorite, whose age is 4.5 billion years, is mounted under the glass.

The originality of the watch is given by the measurement not only of the running of minutes and the passage of hours, but also of the year. The disk with the starry sky makes a barely noticeable movement, and makes a full circle in 365 days.


Brands from 120,000 rubles

Trademark (foundation date) Popular series at a price of up to 120,000 rubles. materials Movement type Band type Bestseller 2021 — model, price
Omega (1848) DeVille, SEAMASTER, SPEEDMASTER Steel, Sapphire glass, Diamonds, Gold, Titanium Mechanical self-winding Leather LDeVille 4847.30.31 for men — 560,000 rubles. OM42412336052001 for women — 178,000 rubles.
Baume & Mercie (1830) Linea, Hampton, Capeland Sapphire glass, Steel, Gold, Rose gold Quartz, Mechanical with automatic winding Leather, Steel, Textile MOA10062 for men — 264,000 rubles. MOA10093 for women — 595,000 rubles.
Rolex (1905) Milgauss, Sky-Dweller, Exclusive Products Steel, Yellow gold, White gold, Diamonds Automatic winding, anti-magnetic protection Oysterflex, Pearlmaster Cellini Date 50515-0009 for men – $18,000 Everose Gold 279135rbr-0003 for women — $38,000
Breitling (1884) Professional, Navitimer, Avenger, Superocean Steel, Titanium, Sapphire crystal Quartz, Automatic mechanical Textile, Rubber, Steel E7936310 / BC27 / 152E for men — 272,000 rubles. A17312D2 / A775 / 230S female — 216,000 rubles.
Ulysse Nardin (1846) Torpilleur, Diver, Freak, Classico, Lady Diver Gold, Titanium, Sapphire crystal, Diamonds Mechanical self-winding, Mechanical manual winding Rubber, Leather Marine Chronometer Torpilleur 1183-310-3/43 for men — 470,000 rubles. Classico 3343-222B / 391 for women — 823,000 rubles.
Hublot (1980) Big Bang, Classic Fusion, King Power Steel, Ceramic, Rose gold, Yellow gold, Diamonds, Titanium, Carbon, Sapphire glass Mechanical self-winding Rubber, Fabric ornament, Leather and rubber, Steel and rubber 301.CE.1201.RX for men — 964,000 rubles. 343.VX.6580.NR.BSK16 for women — 1,778,000 rubles.

The article provides indicative data that will help you choose a chronometer that suits your status and meets all your requirements and capabilities. In this case, you will achieve that the watch will become not just a fashion accessory, but also emphasize the individuality of its owner. It doesn’t matter whether it is a sports watch that matches your lifestyle or a classic chronometer that distinguishes the unchanging image of the representatives of the business world.

List of Swiss watch brands


  • A. Lange and Sohne
  • Aviator
  • Adriatica
  • August Reymond
  • Aerowatch
  • Audemars Piguet
  • Alfex
  • Atlantic
  • Alpina
  • Armin Strom
  • Antoine Preziuso
  • Armand Nicolet
  • Appella
  • B

  • Burett
  • Burberry
  • Buran
  • BRM
  • Breitling
  • Breguet
  • Bomberg
  • Blauling
  • Blancpain
  • Bisset
  • Bell & Ross
  • Bausele
  • Baume & Mercier
  • Balmain
  • BALL
  • Backes & Strauss
  • C

  • candino
  • Calvin Klein
  • Certina
  • Charles August Paillard
  • Charmex
  • Cimier
  • Claude Bernard
  • Continental
  • Corum
  • cover
  • Cuervo and Sobrinos
  • Carl F.Bucherer
  • Cartier
  • Chanel
  • Chopard
  • Christiaan Van Der Klaauw
  • Christophe Claret
  • Chronoswiss
  • Concord
  • cvstos
  • D

  • deep blue
  • Delma
  • Dietrich
  • Doxa
  • Daniel Strom
  • De Bethune
  • de Grisogono
  • Devon Works
  • DeWitt
  • Dior
  • E

  • Escada
  • EverSwiss
  • ebel
  • Eterna
  • Edox
  • Epos
  • F

  • Favre Leuba
  • Fortis
  • Frederique Constant
  • FPJourne
  • Franc Vila
  • G

  • Graff
  • Graham
  • Greubel Forsey
  • Gustav Becker
  • Gc
  • Girard Perregaux
  • Grovana
  • Gryon
  • Gucci
  • H

  • Hamilton
  • Hanowa
  • hublot
  • H.Moser & Cie
  • Harry Winston
  • Hautlence
  • HD3
  • Helveco
  • HYT
  • I

  • Invicta
  • IWC
  • J

  • Jaguar
  • Jean Marcel
  • Jowissa
  • Jacob & Co
  • Jacques du Manoir
  • Jaeger-LeCoultre
  • Jaermann & Stubi
  • Jaquet Droz
  • Jean Richard
  • Jorg Hysek
  • K

  • Kolber
  • L

  • Laurent Ferrier
  • Linde Werdelin
  • longines
  • Louis Moinet
  • L’Duchen
  • Louis Erard
  • Luminox
  • M

  • Maremonti
  • Mathey Tissot
  • Mathieu Legrand
  • Maurice Lacroix
  • Montblanc
  • Movado
  • Magellan
  • Manfred Cracco
  • Manufacture Royale
  • MB&F
  • MCT
  • Mido
  • O

  • Omega
  • Oris
  • P

  • Panerai
  • Perrelet
  • Philip Laurence
  • Philippe de Cheron
  • Piaget
  • Porsche Design
  • Parmigiani
  • Patek Philippe
  • Pequignet
  • Pierre Kunz
  • Q

  • Quinting
  • R

  • Raymond Weil
  • Remark
  • Riemann
  • Roamer
  • Roberto Cavalli by Franck
  • Muller
  • Rodania
  • Rado
  • Rebellion
  • Ressence
  • Richard Mille
  • Roger Dubuis
  • Rolex
  • Romain Jerome
  • Rotary
  • S

  • Sector
  • sevenfriday
  • Smalto
  • swatch
  • Swiss Collection
  • swiss eagle
  • Swissa
  • saint-honor
  • Sauvage
  • Silvana
  • Swarovski
  • Swiss Alpine Military
  • swiss legend
  • Swiss Military by Chrono
  • Swiss Military Hanowa
  • Swiss Mountaineer
  • T

  • Tawatec
  • Tiffany&Co
  • Tudor
  • TAG Heuer
  • Taller
  • Technomarine
  • Tissot
  • Titoni
  • Traser
  • U

  • Ulysse Nardin
  • Urwerk
  • V

  • Van Der Bauwede
  • Versace
  • Victorinox
  • Vacheron Constantin
  • Valbray
  • Vianney Halter
  • Van Cleef & Arpels
  • W

  • Wainer
  • Wenger
  • Withings

Categories Fashion

The following models of Swiss watches can be distinguished by price:

4Vacheron Constantin

Luxury watch of a very expensive brand Vacheron Constantin managed to earn an impeccable reputation, thanks to excellent quality and chic external data. Exquisite high-class accessories have the perfect precision of mechanisms, as the best craftsmen in the world are working on their creation. Modern technologies allow them to produce the best of the best watches, among which there are rare mechanical exhibits that are in museums. The symbol of the original watch is considered to be the Maltese cross. The high cost of these products is due to the fact that high-quality materials, precious stones and artistic painting are used in the process of their production. The products are of very high quality and are characterized by the reliability of the mechanical system. The largest recorded price is $1.5 million.

What is more prestigious

People argue which brand is more elite: Girard-Perregaux or Patek Philippe, Chopard or Cartier, Tissot or Rado. It is easy to single out a more prestigious company when it comes to products of different price categories. When it is worth considering other parameters, confusion arises. How to define a more prestigious brand: by name, mechanism complexity, design, marketing strategy?

There is no official gradation of Swiss manufacturers. There is no and cannot be a certain scheme, based on which one can talk about the prestige of a particular brand. For example, the brand itself positions its position relative to competitors, and journalists focus on brands that are of interest to the target audience of the publication. It is not clear what is the main criterion for assessing prestige: the history of the company, the number of sales per year, the presence of awards, revolutionary technologies in production or the appearance of models?

For each society, the hierarchy will be different, for some the design is more important, for some the complexity of the mechanism. Therefore, it is not possible to compile an overall rating.

Top 5 at a price of up to 120,000 rubles

Trademark (foundation date) Popular series at a price of up to 120,000 rubles. materials Movement type Band type Bestseller 2021 — model, price
Maurice Lacroix (1975) Les Classiques, Fiaba Stainless steel, Sapphire crystal Quartz, Automatic Leather, Metal LC6067-SS001-110 for men — 115,000 rubles. FA1004-SS002-170-1 for women — 89,000 rubles.
Tag Heuer (1869) Formula-1, Link, Aquaracer Stainless steel, Anti-reflective sapphire crystal Automatic, Quartz Leather, Metal WAZ111A.BA0875 for men — 84,000 rubles. WAH1211.BA0861 for women — 87,000 rubles.
Longines (1832) Conquest, Hydro Conquest, Lyre, La Grande, Classique Steel, Sapphire crystal Mechanical self-winding Leather, Metal L4.805.4.11.2 for men — 84,000 rubles. L4.512.4.58.6 for women — 83,000 rubles.
Rado (1917) True, Centrix, Integral Sapphire glass, Stainless steel, Diamonds Quartz Leather, Steel, Ceramic R27.742.15.2 for men — 119,000 rubles. R27695712 for women — 100,000 rubles.
Oris (1904) Frank Sinatra, Divers Titanium, Steel, Sapphire crystal Mechanical self-winding Rubber, Metal 64375714061 MB for men — 68,000 rubles. No female models